The Plastic Free Parent guide is HERE!

A few weeks back, Plastic-Free Me and I introduced our Plastic Free Parent campaign challenging parents to analyse their behaviours as a family and to consider reducing their plastic consumption on a week by week basis. It was nerve wracking putting this out there – would parents feel offended that we were asking this of them? Would it be too much to ask of us all? 

Download the Plastic Free Parent guide now

On the contrary, the reaction has been incredible. It’s so clear to me that we are a generation of parents ripe for change, aware of the devastation some of our parenting habits are causing and ready to do things a little differently. The campaign kicks off on June 4 and lasts one month. For its duration, we’re challenging you to adopt more sustainable, plastic-free practices into your homes within four distinct categories we’ve identified. The guide will walk you through the challenge week by week and offer up some alternatives for each item we’re asking you to switch out.

Long term, we want to challenge you to ditch disposables, invest in sustainables and teach your kids about the planet and the importance of its protection – all without breaking the bank or taking up too much time. This challenge is our first step towards this.

All we ask is that you please share your findings and experiences with us on social media using the hashtag #plasticfreeparent and tagging @mamalinauk and @plasticfreemeorg. So without further ado…

Download the Plastic Free Parent guide now

Emma and Plastic-Free Me x

P.S How to Buy Bulk and 10 Ways to Reduce Waste and Live with Less


  1. October 22, 2018 / 4:27 pm

    What a great post! We are a young family and have made a number of these changes but it’s certainly not easy. I’m intrigued whether you have the conversation with your children on why going plastic free / reducing plastic is so important? That’s been the hardest part for us, is getting them to comprehend the problem (they are both under 4 though!)

    • Emma Ross
      June 15, 2018 / 8:57 am

      yay! so happy to have you as part of it ! x

  2. Kate
    June 4, 2018 / 4:35 pm

    This is so Great! Thanks for all you do and leading the way. We will definitely get involved.

    • Emma Ross
      June 15, 2018 / 9:02 am

      wahey! x x

  3. Elle
    May 29, 2018 / 10:49 pm

    I don’t know if it’s just the area I live but most supermarkets that have loose fruit and veg don’t have an organic alternative. The organic range is usually plastic wrapped/ bagged/ sealed.
    I can’t always afford to shop organic but if I can I do but I hate all the plastic?!?!

    Any suggestions…
    Thanks for the guide – love it!

    • Emma Ross
      May 30, 2018 / 9:16 am

      thats so interesting re wrapped organic / non organic produce – i havent encountered that. do you have any farm shops near you? they grow everything on site, its all organic and none of it is ever wrapped at my local one. p.s and thanks re the guide!! x x

  4. Sophie
    May 29, 2018 / 11:26 am

    Dear Emma,

    How great is your guide!? I love it. It is a wonderful idea to present such a challenge to us parents. It also shows that it is not that complicated to reduce plastic in our daily lives. Sure it takes a little bit of effort and organization but in the end the benefits are great, not just for the environment but also for our health and wallet. Anyways, I could talk hours about the subject although I am far from living a plastic free life (yet!).

    Just wanted to say thank you for the guide and all the best


    • Emma Ross
      May 30, 2018 / 9:17 am

      hey sophie! ah thanks for your lovely comment, and glad you like it. pls share if you can – otherwise see you 4 june for the start of the challenge ! xx

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