When A Company Actually Gives A Crap….*

There are businesses that plod on as normal, adding to the plastic crap that fills our everyday lives. Then there are businesses like Who Gives A Crap who actively do good in the world and, crucially, are still looking for ways to improve (keep reading for more on that).

If you don’t already know them, Who Gives A Crap sell eco-friendly toilet paper made from 100% recycled paper or bamboo. It blows my mind that most toilet paper is still made from cutting down virgin trees – indeed, 27,000 trees are cut down EVERY SINGLE DAY just to make toilet paper. For something so momentary and, let’s be honest, insignificant as toilet paper? It just doesn’t make sense. Trees are for hugging and loving, not for wiping our bums! At the same time, .. On top of their strong eco credentials, Who Gives A Crap donates 50% of their profits to help build toilets in developing countries. Globally, 2.3 billion people lack access to a toilet – that’s 1 in 3 people – and with often devastating consequences. So far,Who Gives A Crap has donated over $1.8M AUS to their charity partners working in sanitation throughout the developing world.

But that’s not all!  Who Gives A Crap is currently embarking on a whole new journey. Like so many of us, the company are also cutting down on the single use plastic in their supply chain.. Whilst their toilet paper itself has always been plastic free and wrapped in paper (a brilliant addition for anyone looking to reduce plastic in their bathroom), they still want to do more.

Inspired by Plastic Free July, they are working hard to eliminate all of the tiny plastics from their packaging and supply chain, for example tape, strapping (the tape used to secure multi-box orders) and even that little bit of plastic at the top of their tissue boxes. The entire company from Logistics to Production are putting other projects on hold, pulling together to find solutions and coming up with alternatives to wasteful plastic. Take note, other businesses around the world! They’ve come a really long way, and it’s really exciting. Please be patient if your delivery arrives with plastic tape, it takes time for the changes to roll out! 

If you haven’t tried Who Gives A Crap, check ’em out here.

As far as the product itself goes, I could not be more impressed. I’m a huge fan of bulk buying so the fact that Who Gives A Crap delivers (for free, in more cases) in 48 rolls at a time really appeals to me (not to mention how it keeps costs down.) You can also buy multiple boxes and save even more. They also make quite a statement arriving to your front door – it’ll certainly break the ice between you and your postman! 

As mentioned, the rolls are wrapped in 100% recycled paper which is also 100% compostable – though we tend to keep most of the wraps for upcycling into cards or for the kids to get creative and draw on. As for the actual paper, it’s super soft and strong (it’s 3-ply) and the rolls themselves are extra long for added value.

Intrigued and ready to give Who Gives A Crap a go?

Any other questions, please comment below and we’ll get back to you. Otherwise, happy wiping 🙂

Emma xxx

P.S. How To Have an Eco Friendly Period and Why ‘Biodegradable is a False Label (& Solution)

*This post is sponsored by Who Gives A Crap – a company who I rate deeply, have worked with before and am super proud to support. Thank you for supporting the brands that make this space possible, too.


  1. October 17, 2019 / 2:45 pm

    Hi Emma, Loving your website, thank you! It’s inspirational for those of us in the blogosphere who are just starting out.
    I’ve also discovered Who Gives A Crap toilet paper. There is no ideal option in terms of packaging, plus their supply chain is in China so a significant transport footprint; however it must be better than the “eco” rolls from supermarket & co, which come swaddled in plastic…. My son also loves crafty stuff and starts grabbing the paper wraps straight off the rolls before we have a chance to even unload the box!
    Thanks for your hard work on the site and keep going!

  2. Toby
    August 22, 2019 / 7:34 am

    I believe this company are based in Melbourne AUZ, but where is the paper produced and how is it supplied and shipped around the world 🌎

  3. Tamsyn
    July 29, 2019 / 9:55 am

    I live in France and would like to buy this for my gite business but I don’t think you ship to France do you?

  4. Crap?
    July 29, 2019 / 8:22 am

    I like the idea of this but wonder why each roll needs to be individually wrapped in an albeit very instagramable sheath. I know you said you reuse the wrap but still what it the point of it? Seems a bit wasteful even if it is paper and not plastic.

    • Gemma
      July 29, 2019 / 7:48 pm

      Due to the fact it comes in bulk. 48 rolls is a lot to store and hygiene wise keeping it clean and dust free before use. Paper has to be the preferred option. The design is a plus and means you can upcycle. We use them too and I can’t fault it.

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